Legal Google Ads Marketing Case Study
month one google ads results
Want to Get Profitable Results that work?
personal injury Law firm
Lead Generation And Google & Facebook Ads Marketing
Real leads, real results, more cases. That’s what our law firm client hired us to do. They operated a medium-sized law firm that focused on personal injury cases.
Due to the nature of their area of practice, it was important that leads were qualified, as cases often took a long time to see a settlement.
Since most personal injury lawyers operate on a contingency-fee basis and don’t charge their clients upfront or directly, they had very strict critera for the type of cases they would take on
By targeting only very specific search terms, we were able to pre-qualify leads to target their ideal client.
However, the client’s website wasn’t optimized for lead generation and they weren’t leveraging paid search and social to generate leads online.
They primarily used referrals and traditional marketing techniques in the past. Black Octopus created a highly optimized omni-channel marketing campaign and funnel designed to generate cases
how we helped
With bottom-of-the-funnel marketing technique, like Google Ads we were able to generate leads within days.
They immediately opened 5 case files worth $100,000+ each, for half a million in eventual revenue from an ad-spend of $5,500.
Every lead, metric and KPI was tracked. We set up bi-weekly executive reporting. Every phone call and form submission gets immediately sent to our client, with call recording so they can listen in on the quality of the leads and how their administrative staff handle potential client inquiries.